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Record Nr. |
UNINA9910480297103321 |
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Titolo |
Communicating to advance the public's health : workshop summary / / Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health Practice |
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Pubbl/distr/stampa |
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Washington, District of Columbia : , : The National Academies Press, , 2015 |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (96 p.) |
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Disciplina |
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Soggetti |
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Public health - United States |
Health promotion - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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FrontMatter; Reviewers; Contents; Abbreviations and Acronyms; 1 Introduction; 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns; 3 The News Media as a Catalyst for Action; 4 Effective Use of Digital Media to Advance Population Health Goals; 5 Effective Messaging Strategies: A Review of the Evidence; 6 The Power of Television and Film; 7 Final Comments; Appendix A: References; Appendix B: Workshop Agenda; Appendix C: Biographical Sketches of Workshop Speakers |
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