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1. |
Record Nr. |
UNINA9910466882603321 |
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Autore |
Wrigley Cara |
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Titolo |
Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker |
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Pubbl/distr/stampa |
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Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 |
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ISBN |
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0-7303-5700-7 |
0-7303-5699-X |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (230 pages) : illustrations |
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Disciplina |
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Soggetti |
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Customer relations |
Internet marketing |
BUSINESS & ECONOMICS / Management Science |
BUSINESS & ECONOMICS / Management |
BUSINESS & ECONOMICS / Industrial Management |
BUSINESS & ECONOMICS / Organizational Behavior |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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Sommario/riassunto |
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How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally |
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aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected , you’ll find the tools and techniques you need to find your customers where they are. |
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2. |
Record Nr. |
UNINA9910484427903321 |
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Autore |
Leite Cavalcanti Welchy |
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Titolo |
Adhesive Bonding of Aircraft Composite Structures : Non-destructive Testing and Quality Assurance Concepts / / edited by Welchy Leite Cavalcanti, Kai Brune, Michael Noeske, Konstantinos Tserpes, Wiesław M. Ostachowicz, Mareike Schlag |
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Pubbl/distr/stampa |
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Springer Nature, 2021 |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
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ISBN |
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Edizione |
[1st ed. 2021.] |
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Descrizione fisica |
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1 online resource (XVIII, 350 p. 290 illus., 259 illus. in color.) |
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Disciplina |
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Soggetti |
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Building materials |
Aerospace engineering |
Astronautics |
Manufactures |
Materials science |
Materials—Surfaces |
Thin films |
Ceramics |
Glass |
Composite materials |
Structural Materials |
Aerospace Technology and Astronautics |
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Manufacturing, Machines, Tools, Processes |
Characterization and Evaluation of Materials |
Surfaces and Interfaces, Thin Films |
Ceramics, Glass, Composites, Natural Materials |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction and scenario within the industry (IFAM, Airbus) -- Samples Preparation, characterization, analyses and mechanical tests -- ENDT for surface quality assurance -- ENDT for adhesive bondline quality assurance -- Summary and technology assessment. |
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Sommario/riassunto |
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This book is open access under a CC BY 4.0 license. It presents the results of the ComBoNDT European project, which aimed at the development of more secure, time- and cost-saving extended non-destructive inspection tools for carbon fiber reinforced plastics, adhered surfaces and bonded joints. The book reports the optimal use of composite materials to allow weight savings, reduction in fuel consumptions, savings during production and higher cost efficiency for ground operations. . |
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