Front Cover; Title Page; Copyright Information; Table of Contents; Preface; Introduction: Why Voter Mobilization Matters; Evidence versus Received Wisdom; Door-to-Door Canvassing; Leaflets and Signage; Direct Mail; Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls; Electronic Mail, Social Media, and Text Messaging; Using Events to Draw Voters to the Polls; Using Mass Media to Mobilize Voters; Voter Registration and Voter Turnout; Strategies for Effective Messaging; What Works, What Doesn't, and What's Next; Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments |