Frontmatter -- Preface to Handbooks of Communication Science series / Schulz, Peter J. / Cobley, Paul -- Contents -- 1. Introduction / Napoli, Philip M. -- Part I: Intellectual Foundations -- 2. Beginnings: Origins of Mediated Communication Research / Dennis, Everette E. -- Part II: Theoretical Perspectives -- 3. Media Effects / Elasmar, Michael G. -- 4. Media Usage / Park, Sora -- 5. Media Technology Adoption / Carey, John -- 6. Audience Behavior / Webster, James G. -- 7. Audience Reception / Schrøder, Kim Christian -- 8. Content Creation / Edy, Jill A. -- 9. Media Evolution / Scolari, Carlos A. -- Part III: Methodological Approaches -- 10. Network Analysis / Weber, Matthew S. -- 11. Content Analysis / Macnamara, Jim -- 12. Ratings Analysis / Ksiazek, Thomas B. -- 13. Surveys / Lavrakas, Paul J. / Kosicki, Gerald M. -- 14. Experiments / Stroud, Natalie Jomini / Haenschen, Katherine -- 15. Audience Ethnography / Carey, John / Mierzejewska, Bozena I. -- Part IV: Contexts -- 16. Media Violence / Bender, Stuart Marshall -- 17. Media and Health Communication / Wright, Kevin B. -- 18. Race/Ethnicity and Media / Mastro, Dana / Stamps, David -- 19. Media and Disability / Ellis, Katie -- 20. Children and Media / Drotner, Kirsten -- 21. Gender and Media / Horowitz, Minna -- 22. Media and Civic Engagement / Friedland, Lewis / Wells, Chris -- 23. Political Advertising / Dunaway, Johanna L. / Searles, Kathleen / Fowler, Erika |