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Record Nr. |
UNINA9910466398203321 |
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Autore |
Moon Mark A. |
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Titolo |
Demand and supply integration : the key to world-class demand forecasting / / Mark A. Moon |
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Pubbl/distr/stampa |
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Boston ; ; Berlin : , : DEG Press, , [2018] |
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©2018 |
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ISBN |
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1-5015-0593-9 |
1-5015-0602-1 |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (252 pages) |
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Disciplina |
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Soggetti |
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Economic forecasting |
Supply and demand - Forecasting |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Frontmatter -- About De/G PRESS -- Acknowledgments -- Contents -- Preface to the Second Edition -- Chapter 1. The Case for Business Integration -- Chapter 2. Demand/Supply Integration -- Chapter 3. World-Class Demand/Supply Integration -- Chapter 4. Forecasting as a Management Process -- Chapter 5. Quantitative Forecasting Techniques -- Chapter 6. Qualitative Forecasting -- Chapter 7. Incorporating Market Intelligence into the Forecast -- Chapter 8. Performance Measurement -- Chapter 9. World-Class Demand Forecasting -- Chapter 10. Bringing It Back to Demand/Supply Integration: Managing the Demand Review -- Index |
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