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Record Nr. |
UNINA9910466215003321 |
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Titolo |
Consumer culture : selected essays / / edited by Gjoko Muratovski |
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Pubbl/distr/stampa |
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Bristol : , : Intellect, , 2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (226 p.) |
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Disciplina |
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Soggetti |
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Consumption (Economics) - Social aspects |
Consumer behavior |
Culture - Economic aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover; Half Title; Title; Copyright; Contents; Consumer Culture: An Introduction; Chapter 1 Icons of Popular Culture: Religious Dimensions of Branding; Chapter 2: Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding ; Chapter 3: Race, Advertisements and YouTube: Identity and Nationality; Chapter 4: The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand's Central Otago Wine Region; Chapter 5: Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture |
Chapter 6: The Big Earn: A Study of Criminal Business Enterprises in Popular CultureChapter 7: Brand IKEA in a Global Cultural Economy: A Case Study; Chapter 8: The 'Good' Corporation: The Uneasy Relationship Between Reputation and Responsibility; Chapter 9: Acceleration in Consumerism, Technology and Sustainability; Notes on Contributors; Back Cover |
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