|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910466155803321 |
|
|
Autore |
Moatti SC |
|
|
Titolo |
Mobilized [[electronic resource] ] : An Insider's Guide to the Business and Future of Connected Technology |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Oakland, : Berrett-Koehler Publishers, 2016 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (193 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Mobile commerce - Management |
Mobile communication systems |
Technological innovations |
Marketing & Sales |
Commerce |
Business & Economics |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Contents; Foreword; Introduction Experiencing the Mobile Revolution Firsthand; One: The New Gold Rush; Two: The Body Rule The Best Mobile Products Operate by Beauty; Three: The Spirit Rule: The Best Mobile Products Give Us Meaning; Four: The Mind Rule: The Best Mobile Products Learn as We Use Them; Five: The Mobile Formula In the Past, Present, and Future; Conclusion: It's Your Turn Now; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author |
|
|
|
|
|
|
|