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1. |
Record Nr. |
UNINA9910466878303321 |
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Autore |
Friedrich Thomas <1959 February 9-> |
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Titolo |
Bildsemiotik : Grundlagen und exemplarische Analysen visueller Kommunikation / / Thomas Friedrich, Gerhard Schweppenhäuser |
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Pubbl/distr/stampa |
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Basel : , : Birkhäuser, , [2017] |
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©2017 |
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ISBN |
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3-0356-1430-X |
3-0356-1436-9 |
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Edizione |
[2., erweiterte Auflage.] |
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Descrizione fisica |
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1 online resource (144 pages) : illustrations |
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Disciplina |
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Soggetti |
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Semiotics |
Visual communication |
DESIGN / General |
DESIGN / Graphic Arts / General |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 141-143). |
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Nota di contenuto |
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Frontmatter -- Inhalt -- Vorwort -- 01_Theorie und Begründung -- 02_Kommunikation mit Bild und Text -- 03_Was heißt »Semiotik«? -- 04_Sechs Beispiele aus dem werblichen Bereich -- 05_Vier Beispiele aus anderen Bereichen -- 06_Visuelle Rhetorik -- 07_Die strukturale Analyse der Rhetorik des Bildes -- 08_Ausblick: Zur Semiotik des bewegten Bildes -- Abbildungsnachweise -- Literaturangaben -- Analytisches Inhaltsverzeichnis |
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Sommario/riassunto |
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Diese Einführung vermittelt in gut verständlicher Weise die theoretischen Grundlagen der drei Bereiche Syntaktik, Semantik und Pragmatik und erläutert dann in exemplarischen, didaktisch aufgebauten Bildanalysen die unterschiedlichen Strategien visuellen Gestaltens.Die wichtigsten Grundbegriffe und die produktivsten Analysemethoden werden nachvollziehbar und anregend dargestellt, ohne dass dabei ihre Komplexität über Gebühr reduziert würde. In ausführlichen Beispielanalysen, insbesondere aus dem Bereich der Werbung, verdeutlichen die Autoren die Anwendung von Grundlagen und Methoden der Bildsemiotik.Die zweite, korrigierte Auflage dieses in |
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Text und Bild konzisen Lehrbuchs ist um zwei aktuelle Modellanalysen erweitert. |
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2. |
Record Nr. |
UNINA9910466155703321 |
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Titolo |
How to do systems analysis : primer and casebook / / John E. Gibson [and three others] |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : Wiley, , 2017 |
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©2017 |
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ISBN |
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1-119-17958-0 |
1-119-17959-9 |
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Descrizione fisica |
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1 online resource (307 p.) |
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Collana |
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Wiley Series in Systems Engineering and Management |
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Disciplina |
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Soggetti |
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System analysis |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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How to Do Systems Analysis: Primer and Casebook; Table of Contents; Preface; Original Preface from Jack Gibson; Acknowledgments; About the Companion Website; Part I: Primer; Chapter 1: Introduction; 1.1 What Is a System?; 1.2 Terminology Confusion; 1.3 Systems Analysis Equals Operations Research Plus Policy Analysis; 1.4 Attributes of Large-Scale Systems; 1.5 Transportation Systems: An Example of a Large-Scale System; 1.6 Systems Integration; 1.7 What Makes a ``Systems Analysis ́́Different?; 1.8 Distant Roots of Systems Analysis; 1.9 Immediate Precursors to Systems Analysis |
1.10 Development of Systems Analysis As a Distinct Discipline: the Influence of RandNotes; References; Chapter 2: Six Major Phases of Systems Analysis; 2.1 The Systems Analysis Method: Six Major Phases; 2.1.1 Determine Goals; 2.1.2 Establish Criteria for Ranking Alternative Candidates; 2.1.3 Develop Alternative Solutions; 2.1.4 Rank Alternatives; 2.1.5 Iterate; 2.1.6 Action; 2.2 The Goal-Centered or Top-Down Approach; 2.3 The Index of Performance Concept; 2.4 Developing Alternative Scenarios; 2.5 Ranking Alternatives; 2.6 |
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Iteration and the ""Error-Embracing"" Approach |
2.7 The Action Phase: The Life Cycle of a SystemNotes; References; Chapter 3: Goal Development; 3.1 Seven Steps in Goal Development; 3.2 On Generalizing the Question; 3.3 The Descriptive Scenario; 3.4 The Normative Scenario; 3.5 The Axiological Component; 3.6 Developing an Objectives Tree; 3.7 Validate; 3.8 Iterate; Notes; References; Chapter 4: The Index of Performance; 4.1 Introduction; 4.2 Desirable Characteristics for an Index of Performance; 4.3 Economic Criteria; 4.4 Four Common Criteria of Economic Efficiency; 4.5 Is there a Problem With Multiple Criteria? |
4.6 What Is Wrong With the B--C Ratio?4.7 Can IRR Be Fixed?; 4.8 Expected Monetary Value; 4.9 Nonmonetary Performance Indices; Notes; References; Chapter 5: Develop and Evaluate Alternative Candidate Solutions; 5.1 Introduction; 5.2 The Classical Approach to Creativity; 5.3 Concepts in Creativity; 5.4 Brainstorming; 5.5 Brainwriting; 5.6 Dynamic Confrontation; 5.7 Zwicky's Morphological Box; 5.8 The Options Field/Options Profile Approach; 5.9 Computer Creativity; 5.10 Trade Study Methods; 5.11 Trade Study Example; Notes; References; Chapter 6: The 10 Golden Rules of Systems Analysis |
6.1 Introduction6.2 Rule 1: There Always Is a Client; 6.3 Rule 2: Your Client Does Not Understand His Own Problem; 6.4 Rule 3: The Original Problem Statement Is Too Specific: You Must Generalize the Problem to Give It Contextual Integrity; 6.5 Rule 4: The Client Does Not Understand the Concept of the Index of Performance; 6.6 Rule 5: You Are the Analyst, Not the Decision Maker; 6.7 Rule 6: Meet the Time Deadline and the Cost Budget; 6.8 Rule 7: Take a Goal-Centered Approach to the Problem, Not a Technology-Centered or Chronological Approach |
6.9 Rule 8: Non-Users Must Be Considered in the Analysis and in the Final Recommendations |
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