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Record Nr. |
UNINA9910466001503321 |
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Titolo |
Advances in business and management forecasting / / edited by Kenneth D. Lawrence, Ronald K. Klimberg |
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Pubbl/distr/stampa |
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Bingley, England : , : Emerald, , 2016 |
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©2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (271 p.) |
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Collana |
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Advances in Business and Management Forecasting, , 1477-4070 ; ; Volume 11 |
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Disciplina |
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Soggetti |
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Business forecasting |
Industrial management - Forecasting |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters. |
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Nota di contenuto |
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Front Cover; Advances in Business and Management Forecasting; Copyright Page; Contents; List of Contributors; Editorial Advisory Board; Part I: Forecasting in Marketing and Sales; Optimizing Resources to Better Forecast Future Profits; Introduction; Literature Review; Research Problem; Methodology: Optimization Model for Fan Display; Case and Proposed Models with Forecast; ARIMA Model; Optimization Model; Results; Future Work; References; Brand Experience and Customer Equity Prediction; Introduction; Literature Review; Experiential Marketing and Brand Experience; Customer Equity |
Brand Experience Contact PointHypotheses and Framework; Methodology; Measures; Research Design; Results and Analysis; Conclusions and Implications; Conclusions; Managerial Implications; Limitations and Further Research; References; A Comparative Evaluation of Intermittent Demand Forecasting with Updated Smoothing Constants; Introduction; Literature Review; Croston's Method; Single Exponential Smoothing; ARIMA Model; Simulation Description; Discussion of Results and Conclusions; References; Part II: Forecasting in Health Care |
Forecasting Pain and Discomfort for Canines with Disease for Establishing Appropriate Medication LevelsIntroduction; Literature; |
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