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Record Nr. |
UNINA9910465864403321 |
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Autore |
Fullen Sharon L. |
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Titolo |
How to open & operate a financially successful specialty retail & gourmet foods shop / / by Sharon Fullen ; revised by Rebekah Slonim |
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Pubbl/distr/stampa |
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Ocala, Florida : , : Atlantic Publishing Group, Inc., , [2016] |
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©2016 |
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ISBN |
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Edizione |
[Revised Second edition.] |
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Descrizione fisica |
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1 online resource (315 pages) : illustrations |
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Disciplina |
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Soggetti |
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New business enterprises |
New business enterprises - Management |
Gourmet food industry |
Specialty stores |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Revised edition of the author's How to open a financially successful specialty retail & gourmet foods shop, 2004. |
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Nota di bibliografia |
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Includes bibliographical references (pages 305-306) and index. |
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Nota di contenuto |
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Introduction -- For those who love elderberries and fine cheese : starting your own gourmet store -- Getting down to practicality : launching your business -- Making it your own : the basics of buying a gourmet shop -- How to get support without being hampered : investing in a franchise -- Planning for success : writing a business plan -- Boots on the ground : pre-opening activities -- Your greatest asset : successful employee relations -- The reason you're in business : your customers -- Getting the word out : marketing your business -- Public relations : how to get customers in the door with little cost -- From appliances to zucchini : choosing your sales mix -- Helping you to do your job : equipping your store -- A welcoming space : public areas of your store -- A place to get things done : back-of-the-store work areas -- Creating a team : your store staff -- How to get what you want : purchasing inventory -- All about money : cash flow -- Accounting 101 : financial management and budgeting -- Balanced budget : basic cost control for retail operations -- Efficiency : controlling your labor costs -- Appendix A: Resources : build your own |
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