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Record Nr. |
UNINA9910465629603321 |
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Titolo |
Revisiting the colonial past in Morocco / / edited by Driss Maghraoui |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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1-134-06167-6 |
0-203-36695-6 |
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Descrizione fisica |
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1 online resource (303 p.) |
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Collana |
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History and society in the Islamic world |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Imperialism in literature |
Electronic books. |
Morocco History 1912-1956 |
Morocco Social conditions 20th century |
Morocco Social conditions 19th century |
France Colonies Africa |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Cover; Title Page; Copyright Page; Table of Contents; Notes on contributors; Foreword; Acknowledgements; Introduction: locating new layers of Moroccan colonial history; PART I Colonialism, spatial configurations and science; 1 The mellah without walls: Jewish space in a Moroccan city: Tangier, 1860-1912; 2 Colonial experience and territorial practices; 3 France in Morocco: technocosmopolitanism and middling modernism; 4 Knowledge, gender and spatial configuration in colonial Casablanca; 5 Rumor and revolution: medicine, technology, and popular politics in pre-protectorate Morocco, 1877-1912 |
PART II Colonialism and nationalism: a social history6 Civilian administrators in protectorate Morocco: an unrecognized function; 7 Mohand N'Hamoucha: A Middle Atlas Berber; 8 Slavery and the situation of blacks in Morocco in the first half of the twentieth century; 9 Propaganda and its target: the venom campaign in Tangier during World War II; 10 National resistance, amazighité, and (re)-imagining the nation in Morocco; PART III The literary and artistic dimension of colonialism; 11 American Orientalism: taking Casablanca |
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12 Post-colonial literature in Morocco: nation, identity and resistance aesthetics13 'Nos goumiers berberes': the ambiguities of colonial representations in French military novels; 14 'Le protectorat dans la peau': Prosper Ricard and the 'native arts' in French colonial Morocco, 1899-1952; Index |
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Sommario/riassunto |
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Exploring the concept of 'colonial cultures,' this book analyses how these cultures both transformed, and were transformed by, their various societies. Challenging both the colonial vulgate, and the nationalist paradigm, Revisiting the Colonial Past in Morocco, examines the lesser known specificities of particular moments, practices and institutions in Morocco, with the aim of uncovering a 'new colonial history.' By examining society on a micro-level, this book raises the profiles of the mass of Moroccans who were highly influential in the colonial period yet have been exclude |
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2. |
Record Nr. |
UNINA9910148745703321 |
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Autore |
Alonso Dos Santos Manuel |
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Titolo |
Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor |
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Pubbl/distr/stampa |
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Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
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©2017 |
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ISBN |
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9781522510291 |
9781522510284 |
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Descrizione fisica |
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PDFs (331 pages) : illustrations |
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Collana |
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Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series, , 2327-3437 |
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Disciplina |
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Soggetti |
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Marketing - Psychological aspects |
Management - Psychological aspects |
Neurosciences |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: |
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based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit. |
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Sommario/riassunto |
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"This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher. |
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