1.

Record Nr.

UNINA9910465622903321

Autore

Koerber Amy

Titolo

Breast or bottle? [[electronic resource] ] : contemporary controversies in infant feeding policy and practice / / Amy Koerber

Pubbl/distr/stampa

Columbia, : University of South Carolina Press, 2013

ISBN

1-61117-246-2

Descrizione fisica

1 online resource (205 p.)

Collana

Studies in rhetoric/communication

Disciplina

649/.33

Soggetti

Infants - Nutrition

Breastfeeding

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Infant feeding and rhetoric : an overview -- From "wives' tales and folklore" to scientific fact : rhetorics of breastfeeding and immunity in the mid-twentieth century -- Articulating knowledge and practice : the rhetoric of infant-feeding policy -- Viral rhetoric : breast and bottle in current promotional discourse -- Rhetorical agency and resistance in the context of infant feeding -- Feminism, rhetoric, and breastfeeding : some concluding remarks.

Sommario/riassunto

Breast or Bottle is the first scholarly examination of the shift in breastfeeding recommendations occurring over the last half century. Through a close analysis of scientific and medical controversies and a critical examination of the ways in which medical beliefs are communicated to the public, Amy Koerber exposes layers of shifting arguments and meaning that inform contemporary infant-feeding advocacy and policy.Whereas the phrase ""breast or bottle"" might once have implied a choice between two relative equals, human milk is now believed to possess unique health-promoting qualities. Although