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1. |
Record Nr. |
UNINA990003847360403321 |
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Autore |
Marrama, Vittorio |
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Titolo |
Ciclo e sviluppo / Vittorio Marrama |
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Pubbl/distr/stampa |
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Roma : Edizioni Ricerche, 1963 |
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Descrizione fisica |
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Collana |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910464738703321 |
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Autore |
Collis David J. |
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Titolo |
International strategy : context, concepts and implications / / David Collis |
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Pubbl/distr/stampa |
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Chichester, England : , : Wiley, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (393 p.) |
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Disciplina |
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Soggetti |
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International business enterprises - Management |
Strategic planning |
Strategic alliances (Business) |
Competition |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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International Strategy: Context, Concepts and Implications; Contents; Acknowledgments; Preface; Perspective; Audience; Reading the Text; Introduction: Motivation and Definition - What is International Strategy?; Challenge; Motivation; Critical Choices; Definition of International Strategy; References and Further Reading; PART ONE The Context Facing Multinational Firms; 1 The Ubiquity and Importance of International Competition; Motivation; Extent of Global Economic Interdependence; Twenty-First-Century Differences; Is the World Really That Integrated?; Future of Globalization |
Drivers of GlobalizationThe "Globalization" Debate; Definition; Benefits; Drawbacks; Responses to Globalization; Public Policy Implications; Implications for Managers; Conclusion; Notes; References and Further Reading; 2 Why Do Firms Go International?; Motivation; Principles; Intrinsic Competitive Advantage; Activities and Flows; Multimarket Transfer of Resources and Stocks; What is a Firms International Advantage?; Leverage an Existing Advantage; Create a New Advantage; Offensive and Defensive Motivations; Why Inside the Firm? Internalization Advantage; Pragmatic Explanation; Better-off Test |
Ownership TestNotes; References and Further Reading; PART TWO Conceptual Framework: What is Different about International Strategy?; 3 What is Distinctively International about International Strategy?; Principles; The Rule of Four; Motivation; Differences in International Competition; Product Market Heterogeneity; Factor Market Heterogeneity; Volatility; Scale; Why do Borders Matter?; Critical Decisions; What Product?; Where to Locate?; Which Country?; How to Organize?; Conclusion; Notes; References and Further Reading; 4 What is Uniquely Strategic about International Strategy?; Motivation |
The Rule of FourStrategic Tradeoffs; What Product?; Where to Locate?; Which Country?; How to Organize?; Conclusion; Sources of International Advantage; Augment; Arbitrage; Aggregate; Agglomerate; Conclusion: The Rule of Four Revisited; Summary: Need for an International Strategy; Notes; References and Further Reading; 5 Generic International Strategies; Motivation; Principles; Need for an International Strategy; Generic International Strategies; Local; Export; Import; Multidomestic; Global; Regional; Transnational; Implications of Generic Strategies; International Strategy Statement; Notes |
References and Further Reading6 Choice of Generic International Strategy; Principles; Business System Similarity; Extent of Interdependencies Among Countries; Current Differences in CSAs; Extent of Volatility; Implications of Choice of International Strategy; Notes; References and Further Reading; PART THREE Managerial Implications; 7 What Product?; Motivation; Strategic Tradeoffs; Principles; Economic Significance of International Differences; Process; Step 1: Characterize Market Differences; Step 2: Can We Identify or Create Demand for a Global Product? |
Step 3: Can We Efficiently Accommodate Market Differences? |
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Sommario/riassunto |
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THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased |
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