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Record Nr. |
UNINA9910464738703321 |
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Autore |
Collis David J. |
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Titolo |
International strategy : context, concepts and implications / / David Collis |
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Pubbl/distr/stampa |
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Chichester, England : , : Wiley, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (393 p.) |
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Disciplina |
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Soggetti |
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International business enterprises - Management |
Strategic planning |
Strategic alliances (Business) |
Competition |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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International Strategy: Context, Concepts and Implications; Contents; Acknowledgments; Preface; Perspective; Audience; Reading the Text; Introduction: Motivation and Definition - What is International Strategy?; Challenge; Motivation; Critical Choices; Definition of International Strategy; References and Further Reading; PART ONE The Context Facing Multinational Firms; 1 The Ubiquity and Importance of International Competition; Motivation; Extent of Global Economic Interdependence; Twenty-First-Century Differences; Is the World Really That Integrated?; Future of Globalization |
Drivers of GlobalizationThe "Globalization" Debate; Definition; Benefits; Drawbacks; Responses to Globalization; Public Policy Implications; Implications for Managers; Conclusion; Notes; References and Further Reading; 2 Why Do Firms Go International?; Motivation; Principles; Intrinsic Competitive Advantage; Activities and Flows; Multimarket Transfer of Resources and Stocks; What is a Firms International Advantage?; Leverage an Existing Advantage; Create a New Advantage; Offensive and Defensive Motivations; Why Inside the Firm? Internalization Advantage; Pragmatic Explanation; Better-off Test |
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