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Record Nr. |
UNINA9910464359603321 |
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Autore |
Porterfield Kitty <1941-> |
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Titolo |
Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes |
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Pubbl/distr/stampa |
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Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 |
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©2014 |
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ISBN |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (285 p.) |
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Disciplina |
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Soggetti |
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School administrators - Professional relationships |
Communication in education |
Public relations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: A MATTER OF URGENCY; PART I. THE RELATIONSHIPS; Chapter 1. START WITH A WIN: Staying Ahead in a Changing World; Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity; Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People; Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives; Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock; PART II. THE FRAMEWORK; Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement |
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and EmployeesChapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World; Chapter 9. GET IN THE RING: Claiming Our Political Heritage; Chapter 10. MIND YOUR REPUTATION: Marketing Your School's (or District's) Greatness; PART III. THE SPECIAL INTERESTS; Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets; Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity; Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift |
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Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger CommunityPART IV. THE CRISIS; Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications; Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions; PART V. THE TOOLBOX; Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message; Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don't; Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You; Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation |
Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written WordChapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event; CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner; STUDY GUIDE FOR REFLECTION; TEN BOOKS YOU NEED ON YOUR BOOK SHELF; REFERENCES; INDEX; ABOUT THE AUTHORS |
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Sommario/riassunto |
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<span><span style=""font-style:italic;"">Why School Communication Matters </span><span>is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.</span></span><br /><span><span> </span></span> |
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