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1. |
Record Nr. |
UNINA9910464228603321 |
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Autore |
Travis Charles <1964-> |
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Titolo |
Abstract machine : humanities GIS / / Charles B. Travis |
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Pubbl/distr/stampa |
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Redlands, California : , : Esri Press, , 2015 |
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©2015 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (154 pages) : illustrations |
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Disciplina |
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Soggetti |
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Geographic information systems |
Information storage and retrieval systems - Humanities |
Humanities - Technological innovations |
Humanities - Methodology |
Space and time |
Geography and literature |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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2. |
Record Nr. |
UNINA9910960296703321 |
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Autore |
Finklea Ben |
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Titolo |
Drupal 6 search engine optimization : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea |
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Pubbl/distr/stampa |
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Birmingham, UK, : Packt Publishing, 2009 |
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ISBN |
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9786612298745 |
9781282298743 |
1282298747 |
9781847198235 |
1847198236 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (280 p.) |
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Collana |
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From technologies to solutions |
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Disciplina |
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Soggetti |
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Electronic information resource searching |
Search engines |
Web site development |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg |
MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page |
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impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition |
How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles |
How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect |
Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags |
Views Meta tags |
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Sommario/riassunto |
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Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites |
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