Corporate social responsibility in the digital age / / edited by Ana Adi, Quadriga University of Applied Sciences, Berlin, Germany, Georgiana Grigore, The Media School, Bournemouth University, Poole, UK, David Crowther, De Montfort University, Leicester, UK

• Record Nr.: UNINA9910464011503321
• Pubbl/distr/stampa: Bingley, England : , : Emerald, , 2015; ©2015
• Edizione: [First edition.]
• Descrizione fisica: 1 online resource (289 p.)
• Collana: Developments in Corporate Governance and Responsibility ; ; Volume 7
• Disciplina: 658.408
• Soggetti: Social responsibility of business; Business ethics; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "Emerald books"--Cover.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Front Cover; Corporate Social Responsibility in the Digital Age; Copyright Page; Contents; List of Contributors; Introduction to Corporate Social Responsibility in the Digital Age; The New Kid on the Block; Current Scholarship; References; Schrodinger's Cat in Facebook: A Lacanian Perspective; Introduction; Modern Society and Consumerism; Introducing Psychoanalysis; Alfred Adler: Individual Psychology; Jacques Lacan: The World as Mirror; Schrodinger's Cat and Perfection; Notes; References; The Rhetorical Citizenship of Corporations in the Digital Age; Introduction; The Corporation as Citizen; Status Entitlements (and Responsibilities); Process of Political Participation; Rhetorical Citizenship as a Conceptual Frame; Corporations as Rhetorical Citizens?; Enactments of Rhetorical Citizenship in Social Media; Conclusion; References; Dear Brands of the World: CSR and the Social Media; Introduction; The Object of Our Research: Social Media Stakeholdership Vis-à-Vis Public Administration; Why It Is Important: Governments Are More Irresponsible than Corporations; What Others Have Said of It and Their ; Relevance to What We Have to Say: Many Monitor Corporations, Hardly Anybody Monitors ...; Possible Effects of Our Hypotheses: Generating Global Demand for Accountability from Public Administration This Chapter; Materials and Method; Literature Review; Extending Monitoring of Stakeholders to Public Administration; Identifying a Theory; Quantitative Support of Our Hypotheses; Conclusion; References; Webliography; Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach; CSR in the Current Economical Environment; Using the Internet in CSR, as a Means of Communication or Reference from Forbes Global 2000; General Aspects about CSR Forms of CSR as Transposed into Different Types of Initiatives; Forbes Global 2000 Leading Companies; Classification of CSR Activities; References; How Activists Shape CSR: Insights from Internet Contagion and Contingency Theories; Introduction; Challenges of Irresponsible Behavior: Dynamics of Stakeholder-Initiated Engagement; Visibility and Stakeholder-Initiated Engagement; The Challenging Stakeholders; The Challenge; Challenged Organization; Detox Zara: Case Study of a Stakeholder Challenge; Conclusion; References; CSR and New Battle Lines in Online PR War: A Case Study of the Energy Sector and its Discontents Introduction; Background; Royal-Dutch/Shell Group; Corrib Gas Field; Conclusion; References; Two-Minute Drill: Video Games and Social Media to Advance CSR; Introduction; CSR's Increasing Importance to Corporations and Corporate Communication; CSR and Corporate Reputations; Stakeholder Identification through CSR Programs; The CSR Promotional Communication Dilemma; The Nature of Stakeholders; Core Issues in the CSR Promotional Communication Dilemma; Communication Channels for CSR Information; Kraft Fights Hunger through Online Gaming: The "Two-Minute Drill"