1.

Record Nr.

UNINA9910463937403321

Autore

Buchegger Thomas

Titolo

How to start up a software business within a cloud computing environment : an evaluation of aspects from a business development perspective / / Thomas Buchegger

Pubbl/distr/stampa

Hamburg, Germany : , : Anchor Academic Publishing, , 2014

©2014

ISBN

3-95489-181-6

Descrizione fisica

1 online resource (101 p.)

Disciplina

005.1068

Soggetti

Computer software - Development - Management

Computer software industry - Management

Success in business

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

How to start up a software businesswithin a cloud computing environment; Acknowledgement; Table of Contents; List of Figures; Chapter 1: Introduction; Background; Aims and Objectives; Methodological approach; Chapter 2: Literature Review; Introduction; Business Development Framework: Important aspects of business development from an ISV view; Software as a Service framework; The customer's viewpoints on Software as a Service; Conclusion; Chapter 3: Methodology; Introduction; Justification for case study selection; Market view; CashOnePro; The business side of CashOnePro; Business Development

Financial planningConclusion; Chapter 4: Results and Discussion; Summary of the results in the literature; Summary of survey results; Summary of case study results; Discussion of research findings; Answers to research questions; Conclusion; Chapter 5: Conclusion; Introduction; Key findings; Recommendations; Key success factors; Scope for further research; Conclusion; Annexures; References

Sommario/riassunto

The author is beyond excited about the potential that comes from new ventures. One of the key characteristics of successful entrepreneurs is



courage, but courage only is most often far too little and can end up in a fiasco soon. The author is convinced that there is a set of rules that is valid for most companies. Knowledge and usage of this set of rules could make an entrepreneurs life much easier. The key question within this book is: 'What aspects of business development are of tremendous importance for Software as a Service start up companies?' In order to find some answers to this questio