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Record Nr. |
UNINA9910463924503321 |
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Titolo |
Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions / / Grip X Chicago |
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Pubbl/distr/stampa |
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Beverly, Massachusetts : , : Rockport Publishers, , 2013 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (194 p.) |
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Disciplina |
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Soggetti |
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Packaging - Design |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE"" |
""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR"" |
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Sommario/riassunto |
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Best Practices for Graphic Designers, Packaging , takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction. |
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