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Record Nr. |
UNINA9910463831203321 |
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Autore |
Beckerman Joel |
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Titolo |
The sonic boom : how sound transforms the way we think, feel, and buy / / Joel Beckerman ; with Tyler Gray |
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Pubbl/distr/stampa |
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Boston : , : Houghton Mifflin Harcourt, , 2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (213 p.) |
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Disciplina |
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Soggetti |
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Music - Psychological aspects |
Marketing - Psychological aspects |
Music in advertising |
Sound - Psychological aspects |
BUSINESS & ECONOMICS / Marketing / General |
MUSIC / Business Aspects |
SOCIAL SCIENCE / General |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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