Cracking the creativity code : zoom in/zoom out/zoom in framework for creativity, fun, and success / / Arie Ruttenberg & Shlomo Maital

• Record Nr.: UNINA9910463777703321
• Autore: Ruttenberg Arie <1948->
• Pubbl/distr/stampa: New Delhi : , : SAGE, , 2016
• ISBN: 93-5150-451-4; 93-5150-801-3; 93-5150-130-2
• Descrizione fisica: 1 online resource (168 p.)
• Disciplina: 153.3/5
• Soggetti: Creative ability; Success; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Contents; 9 - How Come Nobody Thought of That Before?; 1 - Your Brain as a PC; 2 - Your Imagination; 3 - Taking the Imagination Elevator to the Land of Unlimited Possibilities; 4 - Creativity in Action; 5 - So-How in the World Do You Create?; 6 - Build Your Creativity Muscles; 7 - What Scholars Know about Creativity; 8 - On Becoming Walter Mitty; Epilog; Index; About the Authors
• Sommario/riassunto: Creativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone.