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Record Nr. |
UNINA9910463676603321 |
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Autore |
Jobsky Anke |
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Titolo |
The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / / Anke Jobsky |
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Pubbl/distr/stampa |
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Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
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℗2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (110 p.) |
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Disciplina |
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Soggetti |
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Export marketing |
Marketing - Vocational guidance |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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The Body-Image-Meaning-Transfer Model; ABSTRACT; ACKNOWLEDGEMENTS; TABLE OF CONTENTS; TABLE OF FIGURES; 1. INTRODUCTION; 2. SELF, IDENTITY, AND MEANING-TRANSFER IN CONSUMER BEHAVIOUR; 2.1. BODY-IMAGE MEANING-TRANSFER; 3. APPROACHES AGAINST THE CURRENT MAINSTREAM BODY-IMAGE; 3.1. BANS AGAINST DELUSIVE, SURREAL BODY-IMAGES; 3.2. CAMPAIGNS ON HEALTHIER BODY-IMAGES; 3.3. CAN MAINSTREAM BIMT BE CHANGED THROUGH THESE CAMPAIGNS?; 4. RESEARCH METHODOLOGY; 5. ANALYSIS AND FINDINGS; 6. CONCLUSION AND RECOMMENDATIONS; 7. LIMITATIONS AND FURTHER RESEARCH; 8. BIBLIOGRAPHY; 9. APPENDICES |
APPENDIX A: FOCUS GROUP DISCUSSION QUESTIONSAPPENDIX B: QUESTIONNAIRE; APPENDIX C1: FINDINGS GROUP A (UK); APPENDIX C2: FINDINGS GROUP B (GERMANY); APPENDIX D: QUANTITATIVE DATA GENERATED BY QUESTIONNAIRE |
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Sommario/riassunto |
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This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers' understanding of socially |
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'good' and 'bad' bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation |
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