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Record Nr. |
UNINA9910463332503321 |
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Autore |
Knape Joachim |
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Titolo |
Modern rhetoric in culture, arts, and media [[electronic resource] ] : 13 essays / / by Joachim Knape ; [translated by Alan L. Fortuna] |
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Pubbl/distr/stampa |
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Berlin ; ; Boston, : De Gruyter, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (318 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Rhetoric - Social aspects |
Rhetoric - History |
Communication - Social aspects |
Language and culture |
Rhetoric, Ancient - Influence |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Rhetorical fallacies and the foundations of intercultural contrastive research in rhetoric -- Rhetoric between historicism and modern science -- Oratorical image, prestige, reputation and ethos in Aristotelian rhetoric -- Language or rhetoric? a dialog -- A rhetoric of conversation -- Historiography as rhetoric in Medieval times -- On the problems of literary rhetoric -- Paratexts and the rhetorical factor in literature -- New rhetoric and the rhetoric of deconstruction -- The rhetoric of music -- A rhetoric of images -- On a theory of the rhetoric of feature films -- The concept of medium in rhetoric. |
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Sommario/riassunto |
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The goal of this book is to formulate a modern theoretical approach for rhetorical studies in a variety of disciplines in the humanities, media research, and other cultural studies. The discipline of rhetoric originally concerned itself with linguistic forms of communication, and its basic theory was developed with such cases in mind. With respect to this ancient tradition, there are numerous books that provide a historical overview of the field. There is also a wide array of introductory works and research contributions that deal with the practice of political rhetoric. On the other hand, only a few 20th century academics have |
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attempted to theoretically rehabilitate rhetoric (after its decline as an academic discipline in Europe in the 18th and 19th centuries) and to give rhetorical theory a modern, new, and further reaching perspective. Two notable examples have been Kenneth Burke and Brian Vickers. The book begins with the assumption that rhetoric is not merely limited to linguistic action, but rather is present everywhere in the communicative world. Against this background, this work develops a modern theory of rhetoric, and demonstrates in twelve chapters how methodical rhetorical analysis can be done in selected practical fields of application (Literature, Music, Images, and Film). |
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