1.

Record Nr.

UNINA9910463299903321

Autore

Parry Pam

Titolo

Eisenhower : the public relations president / / Pam Parry

Pubbl/distr/stampa

Lanham, Maryland : , : Lexington Books, , 2014

©2014

ISBN

1-4985-0588-0

0-7391-8930-1

Descrizione fisica

1 online resource (187 p.)

Disciplina

973.921092

Soggetti

Public relations and politics - United States - History - 20th century

Public opinion - United States - History - 20th century

Presidents - United States

Electronic books.

United States Politics and government 1953-1961

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Foreword; Acknowledgments; 1 Introduction; 2 Public Opinion Wins Wars; 3 Pennsylvania Avenue Meets Madison Avenue; 4 The Presidential News Conference; 5 A New Kind of Press Secretary; 6 Breaking the Glass Ceiling; 7 The Selling of America; 8 Conclusion; Bibliography; Index; About the Author

Sommario/riassunto

<span><span>Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.</span></span>