WOW and SkyTeam Cargo [[electronic resource] ] : an in-depth analysis of strategic alliances for air cargo carriers and the impact on cargo airlines operations and success / / Florian Smeritschnig

• Record Nr.: UNINA9910463272403321
• Autore: Smeritschnig Florian
• Pubbl/distr/stampa: Hamburg, : Anchor Academic Pub., 2013
• ISBN: 3-95489-554-4
• Descrizione fisica: 1 online resource (84 p.)
• Disciplina: 658.7
• Soggetti: Transport planes; Aeronautics, Commercial - Freight; Airlines; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "Disseminate knowledge"--Cover.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: WOW and SkyTeam Cargo; Table of Contents; 1 Introduction; 1.1 Research Questions; 1.2 Methodology; 1.3 Structure; 2 Research Background; 2.1 Market Environment; 2.1.1 Challenges; 2.1.2 Opportunities; 2.2 Idiosyncratic Economics of Air Cargo Operations; 2.3 Reactions of Air Cargo Carriers; 2.3.1 WOW; 2.3.2 SkyTeam Cargo; 2.4 Summary of WOW and SkyTeam Cargo; 3 Literature Review - State of the Field; 3.1 A Definition and Distinction of the Alliance Term; 3.2 State of the Field; 3.2.1 Strategic Alliances in General; 3.2.2 Strategic Alliances in Air Transportation; 3.3 The Concept of Strategic Alliances3.4 Alliances in the Air Cargo Business; 3.4.1 Driving Forces of the Alliance Decision; 3.4.2 Alliance Advantages; 3.4.3 Disadvantages; 3.5 Core Questions and Prerequisites for Alliance Integration; 3.5.1 Value Creation and Distribution; 3.5.2 Alliances as a Long Term Commitment; 3.5.3 Foreseeing of Conflicts; 3.5.4 Reciprocation in a Network of Alliances; 3.5.5 Prerequisites for Successful Alliance Creation ; 3.6 Alliance Criticism and Other Cooperation Strategies; 3.6.1 Criticism; 3.6.2 Other Co-operation Methods; 3.7 Challenges and Common Complications4 Transition to Analytical Part; 5 Analysis of Both Alliances' Revenue-Tonne-Kilometres; 5.1 ; Assumptions; 5.2 Total Market and Peer Group; 5.3 WOW and SkyTeam Cargo; 5.3.1 WOW Alliance; 5.3.2 SkyTeam Cargo; 5.4 Comparison WOW and SkyTeam Cargo; 6 Conclusion and Further Research Opportunities; 6.1 Summary; 6.2 Further Research Opportunities; References
• Sommario/riassunto: Hauptbeschreibung In the airline industry, the formation of highly integrated strategic alliances started during the 1990''s. Thereby, Star Alliance became the first global player when passenger airlines faced deregulation, and wanted to support their growth and expansion in international markets. For cargo companies, this type of integration came around later, namely in the beginning of 2000. As a result of the increased co-operation, major alliances were formed with the launch of SkyTeam Cargo and WOW. In the dawn of the new century, these alliances should lay the cornerstone for the achiev