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1. |
Record Nr. |
UNINA9910463150203321 |
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Autore |
Marsh Charles <1955-, > |
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Titolo |
Classical rhetoric and modern public relations : an Isocratean model / / Charles Marsh |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2013 |
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ISBN |
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0-203-10298-3 |
1-283-86184-4 |
1-136-24264-3 |
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Descrizione fisica |
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1 online resource (209 p.) |
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Collana |
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Routledge research in public relations ; ; 1 |
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Disciplina |
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Soggetti |
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Rhetoric - Political aspects |
Rhetoric, Ancient |
Education, Greek - Philosophy |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [157]-187) and index. |
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Nota di contenuto |
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Classical Rhetoric and Modern Public Relations An Isocratean Model; Copyright; Contents; Acknowledgments; 1 Isocrates and Modern Public Relations: An Overview; 2 Sophrosyne and Dikaiosyne: Isocrates' Concentric Ethics; 3 Peitho: An Isocratean Model of Persuasion; 4 Homonoia: Isocratean Rhetoric and Public Relations' Social Harmony Frameworks; 5 Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm; 6 Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations; 7 Syggrammata: Isocratean Planning and New Media; 8 Paideia: Isocrates' Rhetorical Education |
9 Antilogia: Speaking against Isocrates10 Mimesis: Rediscovering Isocrates; Notes; Bibliography; Index |
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Sommario/riassunto |
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This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as ""the master of all rhetoricians,"" favored over Plato and |
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Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addr |
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2. |
Record Nr. |
UNINA9910299794503321 |
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Titolo |
Affective and Emotional Economies in Medieval and Early Modern Europe / / edited by Andreea Marculescu, Charles-Louis Morand Métivier |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
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ISBN |
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Edizione |
[1st ed. 2018.] |
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Descrizione fisica |
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1 online resource (X, 278 p.) |
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Collana |
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Palgrave Studies in the History of Emotions, , 2946-5966 |
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Disciplina |
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Soggetti |
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Civilization - History |
Europe - History - 476-1492 |
Europe - History - 1492- |
Intellectual life - History |
Cultural History |
History of Medieval Europe |
History of Early Modern Europe |
Intellectual History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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I: Introduction; Andreea Marculescu and Charles-Louis Morand Métivier -- II: Subverting Emotional Norms -- Passionate Politics: Emotion and Identity Formation Among the Menu Peuple in Early Fifteenth-Century France; Emily J. Hutchison -- Pity as a Political Emotion in Early Modern Europe; Natalia Wawrzyniak -- Issuing from the great flame of this joy": Louise of Savoy, Marguerite of Navarre and Emotional Intimacy; Tracy Adams -- Histories of Emotion and Power: Catherine de Medici's Advice to her Sons; Susan Broomhall -- III: Affective Encounters -- Emotional Contagion: Évrart de Conty and Compassion; Beatrice Delaurenti -- |
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Love Conventional/Love Singular: Desire in Middle English Lyric; Sarah Kathryn Moore -- Internal Theatre and Emotional Scripts in French Jesuit Meditative Literature; Jennifer Hillman -- IV: Authoring Emotions -- Cruelty and Empathy in Théodore Agrippa d'Aubigné's Les Tragiques: The Gaze of and on the Reader; Kathleen Long -- Narrating a Massacre: the Writing of History and Emotions as Response to the Battle of Nicopolis (1396); Charles-Louis Morand Métivier -- 'Doel' in situ: The Contextual and Corporeal Landscape of Grief in La Chanson de Roland; Angela Warner -- Performing Chivalric Masculinity: Morality, Restraint, and Emotional Norms in the Libro del Cavallero Zifar; Kim Bergqvist -- V: Afterword; Stephanie Trigg. |
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Sommario/riassunto |
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This book analyzes how acts of feeling at a discursive, somatic, and rhetorical level were theorized and practiced in multiple medieval and early-modern sources (literary, medical, theological, and archival). It covers a large chronological and geographical span from eleventh-century France, to fifteenth-century Iberia and England, and ending with seventeenth-century Jesuit meditative literature. Essays in this book explore how particular emotional norms belonging to different socio-cultural communities (courtly, academic, urban elites) were subverted or re-shaped; engage with the study of emotions as sudden, but impactful, bursts of sensory experience and feelings; and analyze how emotions are filtered and negotiated through the prism of literary texts and the socio-political status of their authors. |
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