1.

Record Nr.

UNINA9910463148303321

Autore

Neal Lawrence E.

Titolo

Retailing and the public / / Lawrence E. Neal

Pubbl/distr/stampa

London ; ; New York : , : Routledge, , 2013

ISBN

0-203-10368-8

1-283-86181-X

1-136-24587-1

Descrizione fisica

1 online resource (209 p.)

Collana

Routledge library editions. Retailing and distribution

Disciplina

381

Soggetti

Retail trade

Department stores

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

"First published in 1932"--T.p. verso.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Cover; RETAILING AND THE PUBLIC; Title Page; Copyright Page; Table of Contents; FOREWORD; INTRODUCTION; PART I; SECTION I SURVEY OF RETAILING ORGANISATIONS; CHAPTER I. PRELIMINARY; CHAPTER II. THE SMALL INDEPENDENT SHOP; CHAPTER III. THE SPECIALITY SHOP; CHAPTER IV. THE DEPARTMENTAL STORE; CHAPTER V. THE MULTIPLE SHOP; CHAPTER VI. THE CO-OPERATIVE MOVEMENT; CHAPTER VII. THE "" FIXED-PRICE "" CHAIN STORE; CHAPTER VIII. THE CHARACTERISTICS OF MULTIPLE ORGANISATIONS; CHAPTER IX. CLUB TRADING; CHAPTER X. MAIL ORDER BUSINESS; SECTION 2 THE DEPARTMENTAL STORE IN ACTION; CHAPTER XI. THE BUILDING

CHAPTER XII. THE ORGANISATIONCHAPTER XIII. BUDGETARY CONTROL OF MERCHANDISING; CHAPTER XIV. BUDGETARY CONTROL OF EXPENSES; PART II TO-DAY AND TO-MORROW; CHAPTER XV. AN OBJECTIVE ANALYSIS OF RETAILING; CHAPTER XVI. FUTURE TRENDS

Sommario/riassunto

In one of the first books to treat retailing as a subject of serious analysis, Retailing and the Public examines the state of one of the most important industries in the country. Retailing gives direct employment to more people than any other trade; it accounts for over half of national income. No other industry affects the public as much as retailing does. These facts stand as true today as they did in the 1930s,



and this classic text, groundbreaking in its time, shines as much light on the present as it does the past.First published 1932.