1.

Record Nr.

UNINA9910462926503321

Autore

Gill Leslie E.

Titolo

Advertising and psychology / / Leslie E. Gill

Pubbl/distr/stampa

Abingdon, Oxon : , : Routledge, , 2013

ISBN

0-203-58356-6

1-136-66370-3

Descrizione fisica

1 online resource (193 p.)

Collana

Routledge Library Editions : Advertising

Disciplina

659.1019

Soggetti

Advertising - Psychological aspects

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

First published in 1954 by Hutchinson's University Library.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index

Sommario/riassunto

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc