1.

Record Nr.

UNINA9910462757203321

Autore

Harbour Jeremy

Titolo

Go do! [[electronic resource] ] : for people who have always wanted to start a business / / Jeremy Harbour

Pubbl/distr/stampa

Chichester, West Sussex ; ; Hoboken, N.J., : Capstone, Wiley, 2012

ISBN

0-85708-316-3

1-280-78456-3

9786613694959

0-85708-314-7

Descrizione fisica

1 online resource (218 p.)

Classificazione

BUS025000

Disciplina

658.1/1

658.11

Soggetti

New business enterprises - Management

Entrepreneurship

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di contenuto

GO DO!; CONTENTS; ACKNOWLEDGEMENTS; INTRODUCTION; CHAPTER 1: GO ME!; CHAPTER 2: RISK; CHAPTER 3: GO YOU!; CHAPTER 4: THE WORST FIVE EXCUSES; CHAPTER 5: THE INVENTION MYTH; CHAPTER 6: TAKING RESPONSIBILITY; CHAPTER 7: THE FOUR STAGES OF ENTERPRISE; CHAPTER 8: PLANNING; CHAPTER 9: MARKETING; CHAPTER 10: A COMPELLING OFFER; CHAPTER 11: GO DO!; ABOUT THE AUTHOR; WHAT PEOPLE HAVE BEEN SAYING ABOUT THE HARBOUR CLUB LIGHT; INDEX

Sommario/riassunto

"A refreshingly simple, easy-to-read guide to getting started in business If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by



doing. So this book offers the guidance and the confidence you need to just go do it"--

"In this straight talking, hugely inspiring book Jeremy Harbour explodes these myths, proving that while failure is always a possibility, there's no better time to confront your fears, plan for success, and get started"--