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Record Nr. |
UNINA9910462752203321 |
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Titolo |
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2013 |
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ISBN |
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1-283-94254-2 |
0-203-11748-4 |
1-136-30382-0 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (203 p.) |
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Collana |
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Routledge studies in international business and the world economy ; ; 55 |
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Altri autori (Persone) |
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AndrewsTim G. <1968-> |
ChenJunsong <1975-> |
PaliwodaStanley J |
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Disciplina |
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Soggetti |
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Marketing - Management |
Marketing - Asia |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience |
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
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Sommario/riassunto |
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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western |
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