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Record Nr. |
UNINA9910462572403321 |
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Autore |
Mason Nicholas <1970-> |
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Titolo |
Literary advertising and the shaping of British romanticism [[electronic resource] /] / Nicholas Mason |
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Pubbl/distr/stampa |
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Baltimore, : Johns Hopkins University Press, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (213 p.) |
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Disciplina |
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Soggetti |
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Literature publishing - Great Britain - History - 18th century |
Literature publishing - Great Britain - History - 19th century |
Authors and publishers - Great Britain - History - 18th century |
Authors and publishers - Great Britain - History - 19th century |
Advertising - Great Britain - History - 18th century |
Advertising - Great Britain - History - 19th century |
Romanticism - Great Britain |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. |
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