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1. |
Record Nr. |
UNINA9910462529303321 |
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Autore |
Conyers Lawrence B. |
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Titolo |
Interpreting ground-penetrating radar for archaeology / / Lawrence B. Conyers |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2016 |
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ISBN |
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1-315-42632-3 |
1-315-42633-1 |
1-61132-218-9 |
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Descrizione fisica |
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1 online resource (221 p.) |
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Disciplina |
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Soggetti |
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Geophysics in archaeology |
Ground penetrating radar |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2012 by Left Coast Press, Inc. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Basic Method and Theory of GPR -- A Personal History of GPR Interpretation -- Geological Complexities -- Cultural Complexity -- Determining the depth of energy penetration -- Historic Sites -- Graves and Cemeteries -- Prehistoric Sites -- Caves, tunnels and void spaces -- Using GPR Interpretations to Understand People -- Interpretation in Collaborative Ventures. |
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Sommario/riassunto |
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Ground-penetrating radar (GPR) has become one of the standard tools in the archaeologist's array of methods, but users still struggle to understand what the images tell us. In this book-illustrated with over 200 full-color photographs-Lawrence Conyers shows how results of geophysical surveys can test ideas regarding people, history, and cultures, as well as be used to prospect for buried remains. Using 20 years of data from more than 600 GPR surveys in a wide array of settings, Conyers, one of the first archaeological specialists in GPR, provides the consumer of GPR studies with basic inf |
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2. |
Record Nr. |
UNINA9910957646403321 |
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Autore |
Preston Ivan L. <1931-> |
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Titolo |
The great American blow-up : puffery in advertising and selling / / Ivan L. Preston |
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Pubbl/distr/stampa |
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Madison, Wis., : University of Wisconsin Press, c1996 |
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ISBN |
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9786612788192 |
9781282788190 |
1282788191 |
9780299152536 |
0299152537 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (252 p.) |
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Disciplina |
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Soggetti |
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Advertising - United States |
Selling |
Advertising laws - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. 197-227) and index. |
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Nota di contenuto |
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Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index. |
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Sommario/riassunto |
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How does advertising really work? This thoroughly revised edition of |
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Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present. |
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