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1. |
Record Nr. |
UNINA9910462177303321 |
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Titolo |
The marketing research guide / / Robert E. Stevens [and others] |
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Pubbl/distr/stampa |
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London, : Routledge, ©2008 |
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ISBN |
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1-283-70967-8 |
0-203-05045-2 |
1-136-42212-9 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (443 p.) |
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Altri autori (Persone) |
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StevensRobert E. <1942-> |
WrennBruce |
SherwoodPhilip K |
RuddickMorris E |
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Disciplina |
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Soggetti |
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Marketing research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Transferred to digital printing 2008 by Routledge; published by Best Business Books, an imprint of Haworth Press."--Title page verso. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; The Marketing Research Guide; Copyright; CONTENTS; Preface; Acknowledgments; Chapter 1 Introduction to Marketing Research; THE MARKETING DECISION ENVIRONMENT; MARKETING RESEARCH; MARKETING RESEARCH AND DECISION MAKING; STRATEGIC VERSUS TACTICAL INFORMATION NEEDS; RESEARCH FOR STRATEGIC DECISIONS; STEPS IN A MARKETING RESEARCH PROJECT; APPLICATIONS OF MARKETING RESEARCH; MARKETING INFORMATION SYSTEMS; SUMMARY; WORKSHEET; Chapter 2 Research Designs for Management Decisions; THE DECISION-MAKING PERSPECTIVE OF RESEARCH; THE RESEARCH DESIGN DECISION PROCESS; TYPES OF RESEARCH DESIGNS |
SUMMARYWORKSHEET; Chapter 3 Experimentation; WHAT IS EXPERIMENTATION?; TERMINOLOGY; VALIDITY AND EXPERIMENTATION; FIELD VERSUS LABORATORY EXPERIMENTS; EXPERIMENTAL DESIGN SYMBOLS; ETHICS AND EXPERIMENTATION; EXPERIMENTAL RESEARCH DESIGNS; LIMITATIONS OF CAUSAL RESEARCH; EX POST FACTO RESEARCH; TEST MARKETING; SUMMARY; WORKSHEET; Chapter 4 Measurement; WHAT IS TO BE MEASURED?; WHO IS TO BE MEASURED?; |
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HOW TO MEASURE WHAT NEEDS TO BE MEASURED; IMPROVING THE MEASUREMENT PROCESS; DEVELOPING VALID AND RELIABLE MEASUREMENT INSTRUMENTS; SUMMARY; WORKSHEET; Chapter 5 Introduction to Data Collection |
SOURCES OF DATATYPES OF DATA; SECONDARY DATA SOURCES; SECONDARY DATA SOURCES ON THE WORLD WIDE WEB; YOUR LOCAL LIBRARY; USES OF SECONDARY DATA; PRIMARY DATA; TYPES OF PRIMARY DATA; METHODS OF COLLECTING PRIMARY DATA; PROCEDURES OF THE COMMUNICATION METHOD; PERSONAL INTERVIEWING; TELEPHONE INTERVIEWING; MAIL SURVEYING; STRENGTHS AND WEAKNESSES OF COMMUNICATION METHODS; PROCEDURES OF THE OBSERVATION METHOD; SUMMARY; WORKSHEET; Chapter 6 Designing the Data-Gathering Instrument; GOALS OF A QUESTIONNAIRE; CLASSIFICATION OF QUESTIONS; STEPS IN DESIGNING A QUESTIONNAIRE; SUMMARY; WORKSHEET |
Chapter 7 Fielding the Data-Gathering InstrumentPLANNING; GUIDELINES FOR INTERVIEWERS; INTERVIEWING RELATIONSHIP; INTERVIEWING SITUATION; THE ACTUAL INTERVIEW; GENERAL RULES OF FIELDING A RESEARCH PROJECT; ERRORS IN DATA COLLECTION; TYPES OF NONSAMPLING ERRORS; SUMMARY; WORKSHEET; Chapter 8 Sampling Methods and Sample Size; WHAT IS SAMPLING?; SAMPLING DECISION MODEL; WHAT IS A "SIGNIFICANT" STATISTICALLY SIGNIFICANT DIFFERENCE?; SUMMARY; WORKSHEET; Chapter 9 Analyzing and Interpreting Data for Decisions; FROM DATA TO DECISIONS; DATA SUMMARY METHODS; CROSS-TABULATION |
ADVANCED ANALYTICAL TECHNIQUESSUMMARY; WORKSHEET; Chapter 10 Advanced Data Analysis; MARKETING RESEARCH AND STATISTICAL ANALYSIS; HYPOTHESIS TESTING; MEASURES OF ASSOCIATION; SUMMARY; WORKSHEET; Chapter 11 The Research Report; TYPES OF WRITTEN REPORTS; REPORT FORMAT; ORAL REPORTS; PRESENTING STATISTICAL DATA; SUMMARY; WORKSHEET; Chapter 12 Industrial and International Market Research; INDUSTRIAL MARKET RESEARCH; APPROACHING THE INDUSTRIAL MARKET RESEARCH PROJECT; INTERNATIONAL MARKET RESEARCH; SURVEY DATA-GATHERING METHODOLOGY DECISIONS; TYPES OF INTERVIEWS |
THE IMPORTANCE OF RELEVANT MARKET INFORMATION |
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Sommario/riassunto |
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Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research.The Marketing Research Gui |
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2. |
Record Nr. |
UNINA9910647226603321 |
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Titolo |
Greenhouse Management for Better Vegetable Quality, Higher Nutrient Use Efficiency and Healthier Soil / / edited by Xiaohui Hu, Shiwei Song, Xun Li |
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Pubbl/distr/stampa |
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[Place of publication not identified] : , : MDPI AG, , 2023 |
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ISBN |
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Descrizione fisica |
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1 online resource (196 pages) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction -- Special Issue Overview -- Author Contributions -- Funding -- Data Availability Statement -- Acknowledgments -- Conflicts of Interest -- References. |
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Sommario/riassunto |
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Greenhouse cultivation provides an artificially controlled environment for the year-round production of vegetables, and has played an increasingly important role in agriculture production systems in recent decades. Recent works have shown that improving greenhouse conditions can promote the growth of vegetables and enhance the uptake of nutrients, leading to better vegetable quality. Meanwhile, greenhouse conditions not only directly influence soil nutrient cycling processes and properties, but also indirectly affect them by regulating vegetable root growth and plant-soil interactions. This Special Issue features twelve original research articles that deal with the effects of novel greenhouse practices and strategies on the yield and quality of horticulture crops, as well as greenhouse soil properties. Among these publications, three studied the effects of fertilizers, including organic and macro- and micro-nutrient fertilizers, on the growth and nutrient uptake of vegetables. Two articles described the effects of water and nutrient supply using irrigation or hydroponic supplying systems on the yield and quality of vegetables. Four articles investigated the effects of environmental conditions (mainly light and temperature) on the growth and quality of vegetables. In terms of degenerated greenhouse soil, three articles showed how reductive soil disinfestation decreased soil |
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salinity, improved soil quality, and inactivated soil-borne pathogens. |
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