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1. |
Record Nr. |
UNINA9910461934003321 |
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Titolo |
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2013 |
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ISBN |
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1-283-64372-3 |
0-203-10365-3 |
1-136-24573-1 |
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Descrizione fisica |
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1 online resource (344 p.) |
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Collana |
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Routledge library editions. Retailing and distribution ; ; v. 6 |
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Altri autori (Persone) |
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PellegriniLuca |
ReddySrinivas K |
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Disciplina |
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Soggetti |
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Marketing channels |
Retail trade |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
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Sommario/riassunto |
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Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distribut |
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2. |
Record Nr. |
UNINA9910461843603321 |
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Autore |
Taborda Louis J. |
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Titolo |
Enterprise Release Management : Agile Delivery of a Strategic Change Portfolio |
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Pubbl/distr/stampa |
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Norwood : , : Artech House, , 2011 |
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[Piscataqay, New Jersey] : , : IEEE Xplore, , [2011] |
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ISBN |
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Descrizione fisica |
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1 online resource (258 p.) |
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Collana |
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Artech House technology management and professional development series |
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Disciplina |
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Soggetti |
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Organizational change - Management |
Enterprise resource planning - Methodology |
Strategic planning |
Agile software development |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Enterprise Release Management: Agile Delivery of a Strategic Change Portfolio; Contents; Preface; Introduction; 1 The Evolving Enterprise; 1.1 Enterprise 2.0; 1.1.1 Relentless Business Change; 1.1.2 A Necessary Management Synthesis; 1.2 Unifying Release Management; 1.2.1 Historical Context of the Release; 1.2.2 Release Management in Software and IT; 1.3 The Enterprise Perspective; 1.3.1 Overview of Enterprise Architecture; 1.3.2 Modeling the Enterprise; References; 2 Embracing Change and Complexity; 2.1 Wrestling with Change and Complexity; 2.1.1 Relentless Business Change. |
2.1.2 Enterprise Complexity2.2 Managing Change and Complexity; 2.2.1 Change-Complexity Cycle; References; 3 The Enterprise Pattern; 3.1 Managing Enterprise Dynamics; 3.1.1 The Real Enterprise System; 3.1.2 Managing Change Dynamics; 3.2 Enterprise Release Planning; 3.2.1 Planning as Temporal Simplification; 3.2.2 Enterprise Cohesion; References; 4 The Project Paradigm; 4.1 The Project Construct; 4.1.1 The Changing Project Definition; 4.1.2 The PM Practice; 4.2 Projects in |
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the Enterprise; 4.2.1 The Project Culture; References; 5 Release-Centric Planning and Design. |
5.1Enterprise Change Governance5.1.1 The Enterprise Change Portfolio; 5.2 Planning the Portfolio Release; 5.2.1 Enterprise Release Logistics; 5.2.2 Establishing Release Coherence; References; 6 Delivering the Enterprise Release; 6.1 Strategy and the Alignment Trap; 6.1.1 Opportunities and Traps; 6.1.2 Downstream Release Governance; 6.2 Assessing Delivery Patterns; 6.2.1 The Customer-Supplier Relationship; References; 7 The Enterprise Release Paradigm; 7.1 Generalizing the Release; 7.1.1 Introducing the Release Matrix; 7.1.2 Resolving Enterprise Multiplicity. |
7.1.3 Managing with the Release MatrixReferences; 8The Enterprise Release Life Cycle; 8.1 Delivery Life Cycles: Past and Present; 8.1.1 Traditional Life Cycle Models; 8.2 The Enterprise Life Cycle; 8.2.1 Animating the Enterprise Pattern; 8.3 Strategic Enterprise Planning; 8.3.1 The Enterprise Roadmap; References:; 9 Practicing Enterprise Release Management; 9.1 ERM as a Unifying Approach; 9.1.1 The Applicability of ERM; 9.1.2 Time for a New Paradigm; 9.2 Adopting ERM Practices; 9.2.1 Implementing ERM; References; About the Author; Index. |
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Sommario/riassunto |
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An indispensable resource for business leaders, IT professionals and project managers working to effect positive change in their organizations, this innovative book presents a new paradigm for the management of evolving business and IT architectures. Enterprise release management takes a holistic view of change that offers a synthesis of traditional management approaches, including project and change management, enterprise architecture, and development practices like configuration and release management. Unlike many books that simply focus on portfolio planning, this practical reference establ. |
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