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Record Nr. |
UNINA9910461613903321 |
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Autore |
Galanter Eugene |
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Titolo |
People, preferences & prices [[electronic resource] ] : sequencing the economic genome of the consumer mind / / by Eugene Galanter, Howard Moskowitz, Matthias Silcher |
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Pubbl/distr/stampa |
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[Saif Zone, Sharjah, United Arab Emirates], : Bentham Science Publishers Ltd., [2011] |
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ISBN |
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Descrizione fisica |
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1 online resource (302 p.) |
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Altri autori (Persone) |
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MoskowitzHoward |
SilcherMatthias |
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Disciplina |
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Soggetti |
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Microeconomics - Psychological aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow. |
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Sommario/riassunto |
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This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ |
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