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1. |
Record Nr. |
UNINA9910461602203321 |
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Autore |
Earl Steve |
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Titolo |
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
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Pubbl/distr/stampa |
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London, : Bloomsbury Pub., 2012 |
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ISBN |
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1-283-47938-9 |
9786613479389 |
1-4081-5971-6 |
1-4081-5969-4 |
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Descrizione fisica |
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1 online resource (290 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Brand name products |
Product management |
Corporate image |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for? |
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for |
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authentic communication |
New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? |
Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks |
Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities |
Developing a social media strategy |
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Sommario/riassunto |
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As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand conte |
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2. |
Record Nr. |
UNINA9910145258903321 |
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Titolo |
Looking for America [[electronic resource] ] : the visual production of nation and people / / edited by Ardis Cameron |
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Pubbl/distr/stampa |
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Malden, MA, : Blackwell, 2005 |
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ISBN |
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1-281-21455-8 |
9786611214555 |
0-470-79788-6 |
0-470-77488-6 |
1-4051-3772-X |
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Descrizione fisica |
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1 online resource (410 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Visual communication - Social aspects - United States - History - 20th century |
Arts and society - United States - History - 20th century |
National characteristics, American |
United States Civilization 20th century |
United States Social conditions 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgments; Introduction; Suggested Readings; PART I: 1860-1900; Modern Types; 1 Sleuthing Towards America: Visual Detection in Everyday Life; 2 Cartes de Visite Portrait Photographs and the Culture of Class Formation; Suggested Readings; PART II: 1900-1940; The Embodied Nation: Race, Gender, and the Politics of the Camera; 3 Photographing the ''American Negro'': Nation, Race, and Photography at the Paris Exposition of 1900; 4 Techniques of the Imaginary Nation: Engendering Family Photography; ''The Eye of Power'': Cross-Class Looking |
5 Private Eyes, Public Women: Images of Class and Sex in the Urban South, Atlanta, Georgia, 1913-19156 Margaret Bourke-White's Red Coat; or, Slumming in the Thirties; Suggested Readings; PART III: 1940-2000; Home and Nation: Imagining the ''All-American'' Family; 7 |
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''The Kind of People who Make Good Americans'': Nationalism and Life's Family Ideal; 8 Visual Culture and Working-Class Community: Photography and the Organizing of the Steelworkers' Union in Chicago; 9 Sit-coms and Suburbs: Positioning the 1950s Homemaker; The Eye of Difference: The Politics of Appearance |
10 The Zoot-Suit and Style Warfare11 Looking Jewish, Seeing Jews; Troubling Sights (Sites): Visual Maps and America's ''Others''; 12 The Photograph as an Intersection of Gazes; 13 When Strangers Bring Cameras: The Poetics and Politics of Othered Places; Suggested Readings; Appendix A: ''Reading the Visual Record''; Appendix B: List of Visual Archives; Index |
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Sommario/riassunto |
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Looking for America: The Visual Production of Nation and People is a groundbreaking collection that explores the "visual" in defining the kaleidoscope of American experience and American identity in the 20th century. Covers enduringly important topics in American history: nationhood, class, politics of identity, and the visual mapping of "others" Includes editorial introductions, suggested readings, a primer on how to ""read"" an image, and a guide to visual archives and collections Well-illustrated book for those in American Studies and related fields eager to i |
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