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Record Nr. |
UNINA9910461507703321 |
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Autore |
Wynne Paula |
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Titolo |
Pimp my site [[electronic resource] ] : the DIY guide to SEO, search marketing, social media and online PR / / Paula Wynne |
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Pubbl/distr/stampa |
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West Sussex, : Capstone Publishing, 2012 |
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ISBN |
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1-280-67572-1 |
9786613652652 |
0-85708-250-7 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (276 p.) |
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Disciplina |
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Soggetti |
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Internet marketing |
Web sites - Abstracting and indexing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Pimp my Site; Contents; Acknowledgements; Foreword; Introduction; Day 1: Digital Marketing; Day 2: Keywords; Day 3: Keyword Tools; Day 4: SEO; Day 5: Marketing Tools; Day 6: Online Marketing; Day 7: Video Marketing; Day 8: Social Networking; Day 9: Social Media Tools; Day 10: PR; Day 11: PR Tools; Day 12: Email Marketing; Day 13: Email Marketing Tools; Day 14: The End of the Beginning; Jargon Buster; Useful Resources; About the Expert Panel; About Paula Wynne; More Praise for Pimp My Site; Index |
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Sommario/riassunto |
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A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' |
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