| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910461495503321 |
|
|
Autore |
Rednik |
|
|
Titolo |
Business patterns for software developers [[electronic resource] /] / Allan Kelly |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
West Sussex [England], : John Wiley & Sons, 2012 |
|
|
|
|
|
|
|
ISBN |
|
1-280-59075-0 |
9786613620583 |
1-119-95071-6 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (408 p.) |
|
|
|
|
|
|
Collana |
|
Wiley series in software design patterns |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Computer software industry |
Computer software - Development |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Business Patterns for Software Developers; Contents; Foreword; Acknowledgements; Chapter 1 Introduction; The Whole; The Journey to Business Patterns; Audience; A Story Book; Limits of the Book; Book Structure and How to Read; Sequence Diagrams; Comments Please; Chapter 2 Structure of the Software Industry; Types of Companies; Outsource and Offshore; Vendors and the Software Stack; The ISV / ESP Divide; Closing Words; Chapter 3 Software Company Lifecycle; Early Days; Growing; Post Start-up Middle Age; Investor Exit; Death of a Software Company; Death Throes; Walking Dead; Closing Words |
Chapter 4 Strategy What is Strategy?; Strategy, not Plans; Strategy as a Pattern; Generative Patterns; Identifying Strategy; Strategy Parallels Software Design; Strategy for Software Creators; Closing Words; Chapter 5 Funding the Start; Bootstrapping; Friends and Family; Banks; Angels; Venture Capital; Private Equity; Investor Exit; Funding Timing; Love-hate with Venture Capital; Closing Words; Chapter 6 What to Build - Patterns about Products; Customisation, Platforms, Frameworks and Product Lines; Poacher Turned Gamekeeper; Customer Co-Created Product; Simpler Product |
|
|
|
|
|
|
|
|
|
|
|
Same Customers, Different Product Core Product Only; Customisable Product; Simple Product Variations; Chapter 7 Marketing; The Missing Link; Whole Product; Homogenous Customers; Segmented Customers; Customer Understanding; Expeditionary Marketing; Chapter 8 Distribution Model; Direct Sales; Distributors; Choosing a Distribution Model; Different Product, Different Channel; Chapter 9 Patterns of Direct Distribution; Branded Shops; Internet Store; Named Sales People; Account Management; Sales/Technical Double Act; Chapter 10 Patterns of Indirect Distribution; Local Guide; Value Added Reseller |
White Label Independent Retailer; Wholesaler; Chapter 11 Services; Crossover; The Missing Pattern: Product from Services; Tailored Products - 'Specials'; Customise or Co-create?; When Services Distract from Product; Closing Words; Chapter 12 Patterns about Services; Products with Services; Initial Help; Lifetime Services for Products; Professional Services Team; Services Feedback; Personal Service; Self-Service; Corporate Certified Experts; Packaged Services; Chapter 13 Patterns about Organising Product Companies; Capabilities; Structure; Services Before Product; Single Product Company |
Product Portfolio Product Roadmap; Complementor, Not Competitor; Innovative Products; Separate Imaginative Teams; Appendix A About Patterns; What Is a Pattern?; Pattern Languages; Pattern Sequences; Improvising with Patterns; Anti-patterns; How to Read a Pattern; How to Write a Pattern; Closing Words; Appendix B Patterns Philosophy; Patterns and their Implicit Context; The Quality Without a Name: Wholeness; Events or Things; Sustainability: Living and Dead Patterns; Classifying Patterns: Good, Bad, Dead and Alive; Worse is Better: Path Dependency?; Knowledge Management and Patterns |
Storytelling and Patterns |
|
|
|
|
|
|
Sommario/riassunto |
|
A must-have recipe book for building software Perhaps you can relate to this all-too common scenario: you know all about your software product?but could do with some help in understanding the strategic side of things. If so, this book is the one-stop resource you'll need in order to become a successful software entrepreneur. Patterns expert Allan Kelly provides you with the step-by-step route that needs to be followed in order to understand business strategy and operations. Each chapter starts out with a solid introduction and theoretical overview, which is then further illustrated |
|
|
|
|
|
|
|
| |