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1. |
Record Nr. |
UNINA9910461466703321 |
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Autore |
McCann Tyson |
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Titolo |
Art of the app store [[electronic resource] ] : the business of Apple development / / Tyson McCann |
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Pubbl/distr/stampa |
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Indianapolis, IN, : John Wiley, c2012 |
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ISBN |
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1-283-33768-1 |
9786613337689 |
1-118-22112-5 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (308 p.) |
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Disciplina |
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Soggetti |
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Application software - Development |
iPhone (Smartphone) |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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The Art of the App Store; About the Author; Acknowledgments; Contents; Introduction; Chapter 1: A Brief History of Time in the App Store; Time in a Table; The Early App Store; The Modern App Store; Summary; Chapter 2: Setting Your Goals, Costs, and Expectations; Confronting the "Hero Inventor" Syndrome; Considering Your Fundamental Costs; Considering Your Optional Costs; Managing Your Expectations; Summary; Chapter 3: Researching the App Store Market; Examining the Numbers and Trends; Making Decisions Based on Research; Analyzing Successful Apps; Analyzing Unsuccessful Apps |
Mixing and MatchingSummary; Chapter 4: Knowing Your Customer; Understanding App Store Demographics; Meeting Your Customer's Expectations; Summary; Chapter 5: Plotting the Stages of Development; Leadership and Your Team; Concept through Release; Summary; Chapter 6; Guidelines and Expectations for Developing Your App; Potential Risk and Reward; App Store Business Models; Creating for a Multitasking World; The Half-Second Window; Depicting the Physical World; Summary; Chapter 7: Creating Free and Freemium Apps; App Revenue Terminology; Business Reasons behind Revenue Models |
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Considering Risks and RewardsHow to Succeed with a Free App; How to Succeed with a Freemium App; Summary; Chapter 8: Creating Paid and Premium Apps; Business Reasons behind Revenue Models; Considering Risks and Rewards; How to Succeed with Paid Apps; Summary; Chapter 9: Adopting Apple's Approach; Infusing an Insane Amount of Care; Adapting Apps to iPad; Case Study: Tapbots; Summary; Chapter 10: Riding the Social Networking Wave; Fostering the Ultimate Viral Marketing: Social Networks; Taking Cues from Facebook; Ignoring Facebook Conventions; Rewarding Users for Promoting Your App |
Social Interaction as FeaturesProviding the Tools for Users to Connect; Summary; Chapter 11: Feedback, Maintaining, and Scaling; Evaluating Feedback; Maintenance Isn't Just Fixing, It's Marketing; Scaling; Summary; Appendix A: Reading List of Recommended Books; App Development; Creativity and Inspiration; Appendix B: Online Resources; Research and Metrics; Planning and Communicating; Developing; Marketing; Index |
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Sommario/riassunto |
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A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Cove |
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2. |
Record Nr. |
UNISA996308758803316 |
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Autore |
Fickers Andreas |
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Titolo |
"Politique de la grandeur" versus "Made in Germany" : politische Kulturgeschichte der Technik am Beispiel der PAL-SECAM-Kontroverse / / von Andreas Fickers ; Umschlaggestaltung, Dieter Vollendorf |
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Pubbl/distr/stampa |
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De Gruyter, 2014 |
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Munich, Germany : , : R. Oldenbourg Verlag, , 2007 |
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©2007 |
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ISBN |
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Descrizione fisica |
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1 online resource (436 pages) : illustrations |
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Collana |
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Pariser Historische Studien, , 0479-5997 ; ; Band 78 |
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Disciplina |
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Soggetti |
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Color television - Receivers and reception - Standards |
Telecommunication - International cooperation |
Television - France - History |
Television - Germany - History |
Mass media and culture - France |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- INHALT -- VORWORT -- 1. EINLEITUNG -- 2. LE TERRAIN TECHNIQUE -- 3. LE TERRAIN INDUSTRIEL -- 4. LE TERRAIN POLITIQUE -- 5. ANALYSE EINES SCHEITERNS -- 6. QUELLEN- UND LITERATURVERZEICHNIS -- REGISTER |
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Sommario/riassunto |
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Am Beispiel der gescheiterten Bemühungen, in Europa einen einheitlichen Farbfernsehstandard auszuhandeln, thematisiert diese interdisziplinär angelegte Studie die Komplexität internationaler Standardisierungsprozesse. Gleichzeitig leistet sie einen innovativen Beitrag zu einer politischen Kulturgeschichte der Technik. Technik wird als historisch gewachsene, sozial konstruierte und symbolisch aufgeladene Kulturleistung verstanden. Der historische Vergleich zwischen den beiden Hauptakteuren der Farbfernsehkontroverse Mitte der sechziger Jahre bietet einen erfrischenden Blick auf die Geschichte der deutsch-französischen Beziehungen im Kontext europäischer Technikentwicklung. |
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