1.

Record Nr.

UNINA9910461236003321

Autore

Popkin Samuel L

Titolo

The candidate [[electronic resource] ] : what it takes to win-- and hold-- the White House / / Samuel L. Popkin

Pubbl/distr/stampa

New York, : Oxford University Press, 2012

ISBN

1-280-59285-0

9786613622686

0-19-992208-X

Descrizione fisica

1 online resource (361 p.)

Disciplina

324.973

Soggetti

Presidents - United States - Election - History

Presidential candidates - United States - History

Presidential candidates - United States

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Campaign juggling -- Planning for chaos -- Challengers: Senator Clinton in 2008 -- Challenger case study: the search for the experienced virgin -- Incumbents: regicide or more of the same -- Incumbent case study: President Bush in 1992 -- Seven successor lapdogs or leaders -- Successor case study: Vice-President Al Gore in 2000 -- Teams that work -- Conclusion: is this any way to pick a president?.

Sommario/riassunto

There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Guliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experie