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Record Nr. |
UNINA9910461236003321 |
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Autore |
Popkin Samuel L |
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Titolo |
The candidate [[electronic resource] ] : what it takes to win-- and hold-- the White House / / Samuel L. Popkin |
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Pubbl/distr/stampa |
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New York, : Oxford University Press, 2012 |
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ISBN |
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1-280-59285-0 |
9786613622686 |
0-19-992208-X |
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Descrizione fisica |
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1 online resource (361 p.) |
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Disciplina |
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Soggetti |
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Presidents - United States - Election - History |
Presidential candidates - United States - History |
Presidential candidates - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Campaign juggling -- Planning for chaos -- Challengers: Senator Clinton in 2008 -- Challenger case study: the search for the experienced virgin -- Incumbents: regicide or more of the same -- Incumbent case study: President Bush in 1992 -- Seven successor lapdogs or leaders -- Successor case study: Vice-President Al Gore in 2000 -- Teams that work -- Conclusion: is this any way to pick a president?. |
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Sommario/riassunto |
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There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Guliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experie |
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