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Record Nr. |
UNINA9910461215103321 |
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Titolo |
Brand Bible [[electronic resource] ] : the complete guide to building, designing, and sustaining brands / / edited by Debbie Millman ; Rodrigo Corral Design |
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Pubbl/distr/stampa |
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Beverly, Mass., : Rockport Publishers, c2012 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (313 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Brand name products |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands. |
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Sommario/riassunto |
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Brand Bible is a comprehensive resource on brand design fundamentals. |
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