Title Page; Copyright Page; Contents; Preface; 1 - Introduction: Why Voter Mobilization Matters; 2 - Evidence versus Received Wisdom; 3 - Door-to-Door Canvassing; 4 - Leaflets and Signage; 5 - Direct Mail; 6 - Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls; 7 - Electronic Mail, Social Media, and Text Messaging; 8 - Using Events to Draw Voters to the Polls; 9 - Using Mass Media to Mobilize Voters; 10 - Voter Registration and Voter Turnout; 11 - Strategies for Effective Messaging; 12 - What Works, What doesnt, and Whats Next; Appendixes |