1.

Record Nr.

UNINA9910460400303321

Autore

Maffin Tod

Titolo

Touch : five factors to growing and leading a human organization / / Tod Maffin, Mark Blevis

Pubbl/distr/stampa

Toronto : , : Dundurn Press, , [2014]

©2014

ISBN

1-4597-2875-0

Descrizione fisica

1 online resource (337 p.)

Disciplina

658.4/038

Soggetti

Information resources management

Industrial relations - Effect of technological innovations on

Management information systems

Electronic commerce

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

1 A Letter to You From Us -- 2 The Five Factors -- 3 Touch Assessment -- 4 Leadership -- 5 Communications -- 6 Customer Service -- 7 Marketing -- 8 Web/Social -- 5 Human Resources -- 10 Legal -- 11 Another Letter to You From Us.

Sommario/riassunto

For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity - that critical person-to-person connection. This book will show you how to restore that connection.