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Record Nr. |
UNINA9910460314603321 |
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Titolo |
Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors) |
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Pubbl/distr/stampa |
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Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (172 p.) |
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Soggetti |
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Child consumers |
Young consumers |
Children - Economic conditions |
Teenagers - Economic conditions |
Advertising and children |
Advertising and youth |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The �schoolification� of children""; ""Institutionalized individualization and individualized institutionalization""; ""New �ideals of normality�""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References"" |
""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law � Internal |
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