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Record Nr. |
UNINA9910460242403321 |
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Autore |
Petersen Lars Birkholm |
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Titolo |
Connect : how to use data and digital marketing to create lifetime customers / / Lars Birkholm Petersen, Ron Person, Christopher Nash |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : Wiley, , 2014 |
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©2014 |
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ISBN |
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1-118-96362-8 |
1-118-96360-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (274 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Internet marketing |
Customer relations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title Page; Copyright; Contents; Foreword; Introduction; Chapter 1 The Customer Is in Control; Welcome to the Era of the Connected Customer; The Future; Trust as the New Currency; Attract; Communicate; Trust; Commit; How Relevant Are You to Your Customers?; Data Is the Glue; The New Marketing Mandate: Connected Marketing in the Era of the Connected Customer; Note; Chapter 2 The New Marketing Mandate; Key Initiatives; Metrics; Customer Life Cycle Engagement; Contextualization; Organizational Buy-In; Don''t Boil the Ocean; Agile Approach for Marketing; Investing Where It''s Needed |
Breaking through the Biggest Barriers to Marketing SuccessPeople; Process; Technology; Chapter 3 Measuring Customer Experience Maturity; To Be Successful Takes People, Process, and Technology; Customer Experience Maturity Model; Three Phases in the Customer Experience Maturity Model; Stages in the Customer Experience Maturity Model; Initiate; Radiate; Align; Optimize; Nurture; Engage; Lifetime Customers; Mapping to Capabilities; Crawl, Walk, Run, Fly!; Next Steps: How Mature Is Your Organization?; Notes; Chapter 4 How Does Your Organization Compare?; The Time for Change Is Now |
Biggest Barrier to Marketing MaturityHow Do You Compare to Your |
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Industry?; How Do We Measure Success?; How Does Your Top-Level Management Compare for Involvement with Digital Strategy?; How Do You Compare in Optimizing for Mobile Devices?; How Do You Compare in Using Segmented Email Campaigns?; How Do You Compare in Using Testing to Optimize Customer Experience?; How Do You Compare in Using Personalization to Be More Relevant?; How Do You Compare in Using Behavioral Targeting to Adapt to Visitor Browsing?; How Do You Compare to Organizations Using Marketing Automation? |
How Do You Compare to Those Having a Single View of the Customer across Online and Offline Touch Points?How Do You Compare in Using Predictive Analytics to Steer Content Targeting for Specific Customers?; Mapping People, Process, and Technology to the Customer Experience Maturity Model; Technology; People; Process; Where Are Organizations Investing?; What Must You Do?; Every Industry Has a Customer Experience Leader; Notes; Chapter 5 Making It Happen!; What Barriers Are Preventing You from Maturing?; Steps to Successfully Improve Marketing; Burning Platform Method of Organizational Change |
John Kotter's Eight-Step Model of Organizational ChangeTrapeze Theory Model of Organizational Change; Common Barriers to Increasing Maturity and How to Break Through; Barrier 1: Lack of Understanding Return on Investment (Early Stages); Barrier 2: Lack of Strategic Direction (Early Stages); Barrier 3: Lack of Resources, or How to Focus the Resources You Have (Early to Middle Stages); Barrier 4: Caught in a Technology Silo (Middle Stages); Barrier 5: Lack of Executive Buy-In (Middle Stages); Notes; Chapter 6 Stage 1-Initiate, and Stage 2-Radiate; The Initiate and Radiate Stages |
Objectives of Initiate and Radiate |
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Sommario/riassunto |
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"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. "-- |
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2. |
Record Nr. |
UNISALENTO991001754659707536 |
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Autore |
Ford, John <1586?-1640> |
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Titolo |
Teatro / John Ford ; a cura di Enzo Giachino |
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Pubbl/distr/stampa |
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Torino : Giulio Einaudi, c1971 |
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Descrizione fisica |
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Collana |
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Altri autori (Persone) |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910967621103321 |
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Titolo |
Algebraic cycles, sheaves, shtukas, and moduli : Impanga lecture notes / / Piotr Pragacz, ed |
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Pubbl/distr/stampa |
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Basel, : Birkhauser |
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London, : Springer [distributor], c2008 |
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ISBN |
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1-281-24208-X |
9786611242084 |
3-7643-8537-5 |
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Edizione |
[1st ed. 2008.] |
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Descrizione fisica |
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1 online resource (244 p.) |
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Collana |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Algebraic cycles |
Moduli theory |
Sheaf theory |
Vector bundles |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A tribute to Hoene-Wronski." |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Notes on the Life and Work of Józef Maria Hoene-Wro?ski -- Exotic Fine Moduli Spaces of Coherent Sheaves -- Moduli Spaces of Coherent Sheaves on Multiples Curves -- Lectures on Principal Bundles over Projective Varieties -- Lectures on Torsion-free Sheaves and Their Moduli -- Miscellany on the Zero Schemes of Sections of Vector Bundles -- Thom Polynomials of Invariant Cones, Schur Functions and Positivity -- Geometric Invariant Theory Relative to a Base Curve -- Some Applications of Algebraic Cycles to Affine Algebraic Geometry -- to the Stacks of Shtukas. |
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Sommario/riassunto |
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The articles in this volume are devoted to: - moduli of coherent sheaves; - principal bundles and sheaves and their moduli; - new insights into Geometric Invariant Theory; - stacks of shtukas and their compactifications; - algebraic cycles vs. commutative algebra; - Thom polynomials of singularities; - zero schemes of sections of vector bundles. The main purpose is to give "friendly" introductions to the above topics through a series of comprehensive texts starting from a very elementary level and ending with a discussion of current research. In these texts, the reader will find classical results and methods as well as new ones. The book is addressed to researchers and graduate students in algebraic geometry, algebraic topology and singularity theory. Most of the material presented in the volume has not appeared in books before. Contributors: Jean-Marc Drézet, Tomás L. Gómez, Adrian Langer, Piotr Pragacz, Alexander H. W. Schmitt, Vasudevan Srinivas, Ngo Dac Tuan, Andrzej Weber. |
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