1.

Record Nr.

UNINA9910460233303321

Autore

Evans Elizabeth <1981-, >

Titolo

Transmedia television : audiences, new media and daily life / / Elizabeth Evans

Pubbl/distr/stampa

New York : , : Routledge, , 2011

ISBN

1-283-10347-8

9786613103475

1-136-74082-1

0-203-81910-1

Descrizione fisica

1 online resource (221 p.)

Collana

Routledge advances in television studies ; ; 2

Comedia

Disciplina

302.23/45

Soggetti

Digital television - Social aspects

Television broadcasting - Technological innovations

Convergence (Telecommunication)

Interactive television - Social aspects

Television viewers

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Introduction -- Understanding transmediality. Transmedia texts : defining transmedia storytelling -- The transmedia industry : distribution and engagement -- Transmedia audiences : the consequences of emergence -- Audiences for emergent transmedia drama. Spooks internet and digital gaming : immersion and agency -- 24 : Conspiracy and the mobile phone: immersion and immediacy -- Downloading television : agency, immediacy and the transmedia audience -- Conclusion.

Sommario/riassunto

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set's status as the sole domestic access point to audio-visual dramatic content.



Viewers can engage with 'television' without ever turning a television set on.Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integ