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Record Nr. |
UNINA9910460073703321 |
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Autore |
Richey Lisa Ann |
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Titolo |
Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte |
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Pubbl/distr/stampa |
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Minneapolis [Minn.], : University of Minnesota Press, c2011 |
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ISBN |
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Descrizione fisica |
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1 online resource (272 p.) |
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Collana |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Economic assistance - Developing countries |
Celebrities - Political activity |
Social entrepreneurship |
Social responsibility of business |
Branding (Marketing) - Social aspects |
Consumption (Economics) - Social aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
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Sommario/riassunto |
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"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying cappuccinos or cashmere will help to fight AIDS in Africa. Co-founded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption." |
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