1.

Record Nr.

UNINA9910459902703321

Autore

Kuzmeski Maribeth

Titolo

And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski

Pubbl/distr/stampa

Hoboken, N.J., : Wiley, c2010

ISBN

0-470-76990-4

1-282-72888-1

9786612728884

0-470-76988-2

Edizione

[1st edition]

Descrizione fisica

1 online resource (306 pages)

Disciplina

658.8

Soggetti

Customer services

Success in business

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di bibliografia

Includes bibliographical references and index.

Sommario/riassunto

"While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ...And the Clients Went Wild!"--Resource description page.