1.

Record Nr.

UNINA9910459898703321

Autore

Raghavarao Damaraju

Titolo

Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi

Pubbl/distr/stampa

Boca Raton : , : CRC Press, Taylor & Francis, , 2011

ISBN

0-429-13228-X

1-4200-9997-3

Descrizione fisica

1 online resource (194 p.)

Altri autori (Persone)

WileyJames B

ChitturiPallavi

Disciplina

658.8/343

Soggetti

Conjoint analysis (Marketing)

Consumers' preferences

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

A Chapman & Hall book.

Nota di bibliografia

Includes bibliographical references (p. 171-176) and index.

Nota di contenuto

Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover

Sommario/riassunto

Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings.