1.

Record Nr.

UNINA9910459817703321

Autore

Taylor Brian <1966->

Titolo

Consultative selling skills for audiologists / / Brian Taylor

Pubbl/distr/stampa

San Diego, California : , : Plural Publishing, , [2012]

©2012

ISBN

1-59756-694-2

Descrizione fisica

1 online resource (257 p.)

Disciplina

617.8/9068

Soggetti

Medical care - Marketing

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

The path to understanding the patient, yourself & the business -- The science of selling -- You said what? Basic communication skills -- The discovery process -- The commitment process -- Improving your skills during your career journey.

Sommario/riassunto

This book outlines a specific system that blends several innovative clinical tests, such as the QuickSIN and Acceptable Noise Level test, with proven interpersonal communication strategies that enhance the audiologist's persuasiveness in a commercial working environment. Based on nearly 20 years of experience, the author shares case studies to illustrate common clinical scenarios routinely encountered in a busy dispensing practice, and how a selling system can help increase effectiveness.