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Record Nr. |
UNINA9910459817703321 |
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Autore |
Taylor Brian <1966-> |
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Titolo |
Consultative selling skills for audiologists / / Brian Taylor |
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Pubbl/distr/stampa |
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San Diego, California : , : Plural Publishing, , [2012] |
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©2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (257 p.) |
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Disciplina |
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Soggetti |
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Medical care - Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The path to understanding the patient, yourself & the business -- The science of selling -- You said what? Basic communication skills -- The discovery process -- The commitment process -- Improving your skills during your career journey. |
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Sommario/riassunto |
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This book outlines a specific system that blends several innovative clinical tests, such as the QuickSIN and Acceptable Noise Level test, with proven interpersonal communication strategies that enhance the audiologist's persuasiveness in a commercial working environment. Based on nearly 20 years of experience, the author shares case studies to illustrate common clinical scenarios routinely encountered in a busy dispensing practice, and how a selling system can help increase effectiveness. |
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