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Record Nr. |
UNINA9910459814703321 |
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Autore |
Lowenstein Michael W. <1942-> |
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Titolo |
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / / Michael W. Lowenstein |
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Pubbl/distr/stampa |
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Milwaukee, Wisconsin : , : ASQ Quality Press, , 2011 |
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©2012 |
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Descrizione fisica |
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1 online resource (398 p.) |
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Disciplina |
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Soggetti |
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Customer loyalty |
Customer services |
Customer relations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (pages 337-347) and index. |
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